ConcoursMustang Forums
Restoring - General discussions that span across many different groups of years and models => Parts => Topic started by: MattDoscher on January 09, 2015, 11:11:46 AM
-
What's the story on these horseshoe bumperettes? Are they period correct for 1965? Does anyone know of any documentation about this option? Was it a Ford accessory at the time or was it strictly an aftermarket item available in 1965?
Just curious.
thanks,
Matt
-
Yes, they were period accessories sold by Ford.
-
Thanks Charles. Do you happen to know of any documentation supporting this? Or where I could find documentation?
-
It's in one of the accessory catalogs. Believe they also may be in the single year MPC version. Will see if I can find something in the next few days.
-
Almost positive I've seen them in this Accessories book:
http://www.mclellansautomotive.com/literature/items/ford/b33559-ford-1966-brochure.php
-
Made by an aftermarket vendor and were available through many different providers of the time period line JC Whitney, Honest Charley ...
Don't remember them in a Ford brochure but would not surprise me since items like the cigarette lighter map lights, hood ornament and other after market accessories were repackaged and sold over the counter at dealers also.
Once of the versions from a period JC Whitney Catalog
(http://www.concoursmustang.com/forum/gallery/3/6-090115193509.jpeg)
-
Haven't seen that style before. The one originally posted is what I'm used to seeing in Ford accessory catalogs.
-
My mistake. I saw them referenced in the Mustang Recognition Guide, 65-73. On page 58, they illustrate the front ones that are round, as in Jeff's reference, but mention the more common, rear horseshoe variety.
http://www.virginiaclassicmustang.com/1964-12-73-MUSTANG-RECOGNITION-GUIDE-P208800.aspx
-
Thanks Gentlemen for all the responses. I didn't know JC Whitney existed back in the '60's! I'm trying to locate and put my hands on some official documentation from either Ford or the aftermarket so I can have it ready to show the judges if they challenge these as I have them on my Mustang.
-
Thanks Gentlemen for all the responses. I didn't know JC Whitney existed back in the '60's! I'm trying to locate and put my hands on some official documentation from either Ford or the aftermarket so I can have it ready to show the judges if they challenge these as I have them on my Mustang.
IMHO these although made by Ford would not be excepted in a Concours class because they were not a assembly line parts. Unless you have documentation they were installed by the dealer on the car before delivery to the original owner it is doubtful that they will be excepted.
-
I'm competing in AACA competition and looking for my 1st Junior and the way I interpret the rules is as long as everything is period correct and authentic and you have documentation to back up items that are rarely seen then there should be no questions.
-
Speak of the devil, for those that browse eBay:
http://www.ebay.com/itm/NOS-with-box-Vintage-Mustang-Horse-shoe-Bumper-ettes-1965-1966-coupe-fastback-/291352267875?pt=Vintage_Car_Truck_Parts_Accessories&hash=item43d5f2cc63&vxp=mtr
-
IMHO these although made by Ford would not be excepted in a Concours class because they were not a assembly line parts. Unless you have documentation they were installed by the dealer on the car before delivery to the original owner it is doubtful that they will be excepted.
Marty has MCA changed its rules about options and accessories?
Last I remember as long as there were not "too many" and the part was available when the car was sold as well as carrying a Rotunda, Autolite or Ford part number they were allowed. Heck club doesn't require that you prove that the car is painted the original color or have any of the original options.
Just wondering if the rules have been change in the last year or so. If not its not up the judge or judging team to over rule the written, published rules - doing so would result in well founded IMHO challenges as well as non-standardized judging between classes and groups of judges
Thanks
Sorry getting off track a bit here
-
IMHO these although made by Ford would not be excepted in a Concours class because they were not a assembly line parts. Unless you have documentation they were installed by the dealer on the car before delivery to the original owner it is doubtful that they will be excepted.
That's surprising to me also. Was there a recent rule change? Maybe you meant to say not accepted since they are not Ford assembly line parts or period correct Ford accessories?
-
Good info! I have wondered this too, Thanks
-
Okay, I think it’s time for me to “chime in” here. Before addressing Matt’s original Post in regard to the Horseshoe Bumper-ettes, I’d like to enlighten him a bit. Matt, you must be one of our younger members; J.C. Whitney Company began in 1915 as the Warshawsky Company in Chicago. Initially, they bought out old Dealers and even defunct manufacturers and sold true NOS parts. At some time (I don’t know when), they evolved into selling only aftermarket parts. They also brought in the name of J.C. Whitney. There was actually a time during the 60’s, where both a “Warshawsky Catalog” and a “J.C. Whitney Catalog” were printed. This was “the place” for Model A Restorers in the 50’s and 60’s. In the late 50’s, J.C. Whitney also became “the place” for aftermarket parts (tube grills, dual four intakes, Lake Pipes, etc.
Back to the Horseshoe Bumper-ettes. I want to expound a little on Jeff’s initial reply. First, a little background so you’ll know I’m not just “shooting from the hip”. I purchased my first Mustang, a 1966 Coupe, in 1976, just about the time the early Mustangs were beginning their resurgence. Since that time, almost 40 years now,I, have collected many,
many original Options and Acessories for mainly 1966 and 1967 Mustangs, and more importantly, documentation of the same. This documentation includes 1966, 1967 and 1960-68 Ford Master Parts Catalogs, Ford published Accessory Catalogs from 1965-68, Ford Shop Tips, Ford Times, Ford Technical Service Bulletins, Ford Buyer’s Digests, Ford Marketing Publications, Filmstrips and Records, Sales Brochures and Flyers, Ford and Aftermarket Ads for Mustang Accessories, various Ford Technical Publications, etc. – I think you get the idea.
That being said, I have never, ever, seen the Horseshoe Bumper-ettes listed as a Genuine Ford Accessory, and definitely not in any Ford Brochure, Catalog, etc. I would welcome any information to contradict this. As Jeff mentioned, it was fairly common practice for Dealers to carry Aftermarket parts. In the mid to late 60’s, accessories were a big thing. It was no secret that Accessories were a very high profit margin item, for both Ford and for Dealers. Dealers would carry popular Aftermarket items to draw customers, and then once they were “in the door”, would try to get them to also purchase additional Ford Accessories. There were even special Marketing strategies for Salesmen to promote Accessories along with the cars they were trying to sell. Some Dealers even carried this practice farther; an example is the Cigarette Lighter Map Lights that Jeff mentioned. This was a true, Ford catalogued Accessory, with a Ford Part Number. Some dealers realized that they could go right to the manufacturer and purchase the identical item, although not in Ford packaging, for much less than through Ford, yet sell at the Ford retail price, thus boosting their profits even more. (This practice is still carried on today).
The “Horseshoe Bumper-ettes” (notice the spelling with the hyphen, right off the box) that Matt shows in his initial Post were made by “S&R Mfg & Dist, Inc.”, located in Burbank, CA. I have a NOS set of these in the original box (exactly like the set that lancelot66 noted the link for), that I picked up some years ago. Unfortunately, I missed the matching front ones with the Horse Heads several years ago, and these were a match to the one Matt showed, not the round ones that Jeff posted the ad for.
So, in conclusion, the “Horseshoe Bumper-ettes” are NOT an original Ford part; were NOT made by Ford; and were not Catalogued by Ford. However, they could have been sold by various For Dealers.
Hope this helps clarify the “mystery” of the “Lucky Horseshoe Bumper-ettes”.
Bob
-
Thanks Bob for your insight into this discussion. You and Jeff both seem to be in agreement that these were not original Ford accessories but rather aftermarket accessories of the period. You seem to have a treasure trove of Ford information Bob!
thanks,
Matt
-
And here I though the bumper-ettes were a little known Motown groups from the 60's. Sorry but couldn't resist
-
Thanks Bob for your insight into this discussion. You and Jeff both seem to be in agreement that these were not original Ford accessories but rather aftermarket accessories of the period. You seem to have a treasure trove of Ford information Bob!
Just as a general comment - not specific to this application as I haven't compared the two. For little accessories Ford did at times have the supplier make parts that were boxed (have no idea of who supplied or printed the box) items than then could be sold under a Rotunda, Ford or Autolite name and part number
-
Jeff : I agree 100%. I believe that the Map Light/Cigarette Lighter was one such "animal".
-
Matt : I finally came across it - direct from page 3 of 1967 JC Whitney Catalog No. 239A - the "Lucky Horseshoe" Bumperettes that you and I have. What a bargain at $9.50 !
Bob
-
Thanks Bob!
-
So...a little old lady comes in to buy here new pony and sees the nifty bumper-ettes being sold in the part department display case. She buys them and askes the dealer to install them before she takes delivery....presto...a dealer installed option before delivery.
-
Matt : I finally came across it - direct from page 3 of 1967 JC Whitney Catalog No. 239A - the "Lucky Horseshoe" Bumperettes that you and I have. What a bargain at $9.50 !
Bob
Thanks for sharing - have some of the JC Whitney catalogs from the same period but you got this one scanned before I did.
Honest Charley carried the round horse head style/version in their 66 1/2 catalog for only $7.95
But this is going off concourse a bit so I'll stop here. Maybe at some point will start a thread (had one on an old web site I had many years ago) in The Lounge for aftermarket period correct accessories. Many have been around for so long that some believe them to be factory or in many cases members have never seen many of them. There are allot especially the first 3 years of Mustang production - then they started disappearing
(http://www.concoursmustang.com/forum/gallery/4/6-170815145909.jpeg)
-
Thanks Jeff for sharing! I don't think your getting off course, in my opinion the front and rear bumperettes are somewhat related. There is a blue '65 convertible in my local area that has both the front and rear ones installed.
So...a little old lady comes in to buy here new pony and sees the nifty bumper-ettes being sold in the part department display case. She buys them and askes the dealer to install them before she takes delivery....presto...a dealer installed option before delivery.
True.
-
Matt : I think you may be missing Jeff's point. I don't believe he is saying that the front and rear bumperettes aren't related, I believe that his point is that delving into them any deeper than saying that they are not original Ford authorized accessories, and are "Aftermarket", goes beyond the scope and purpose of the Concours Mustang Forum. At least that's what I got out of his last reply.
Bob
-
............, I believe that his point is that delving into them any deeper than saying that they are not original Ford authorized accessories, and are "Aftermarket", goes beyond the scope and purpose of the Concours Mustang Forum...
What Bob wrote.
Don't know that the round versions were ever a Ford approved (part number, reboxed or anything close) like other examples
-
Neither were the rectangular ones (unless there is some obscure Parts & Service Letter noting otherwise).
Bob
-
Thanks for sharing - have some of the JC Whitney catalogs from the same period but you got this one scanned before I did.
Honest Charley carried the round horse head style/version in their 66 1/2 catalog for only $7.95
But this is going off concourse a bit so I'll stop here. Maybe at some point will start a thread (had one on an old web site I had many years ago) in The Lounge for aftermarket period correct accessories. Many have been around for so long that some believe them to be factory or in many cases members have never seen many of them. There are allot especially the first 3 years of Mustang production - then they started disappearing
(http://www.concoursmustang.com/forum/gallery/4/6-170815145909.jpeg)
Gawd those are uuuugly!
-
I hate to bump an old thread but I am looking for the Mustang Bumper Guards with the Horse Head if anyone has any info please let me know where I can get these. Working on a 64.5 restoration.
-
Here's a pair of Hoof-Shoes if you are interested ;) (no, I am not selling them :) )
http://www.ebay.com/itm/NOS-with-box-Vintage-Mustang-Horse-shoe-Bumper-ettes-1965-1966-coupe-fastback/301905836643?_trksid=p2047675.c100011.m1850&_trkparms=aid%3D222007%26algo%3DSIC.MBE%26ao%3D1%26asc%3D36331%26meid%3D974c1a696b354dc6a7094a86a8b37d2c%26pid%3D100011%26rk%3D1%26rkt%3D1%26sd%3D291352267875
-
I hate to bump an old thread but I am looking for the Mustang Bumper Guards with the Horse Head if anyone has any info please let me know where I can get these. Working on a 64.5 restoration.
Just as a reminder if you install and use these on a 64 1/2 it would likely result in point deduction at a show since they would not be original to the car ;)
And welcome to the site - hope you find it useful in your concours related needs
-
Thanks for the help guys but I am working on this for a customer and that is what he wants on it, not saying I agree with it lol.